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National Soft Drink Association (NSDA)
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Now known as the American Beverage Association, the organization was founded in 1919 and originally named the American Bottlers of Carbonated Beverages. In 1966, it renamed itself the National Soft Drink Association. Then in November 2004, it changed to its current name, "to better reflect the expanded range of nonalcoholic beverages the industry produces.

The National Soft Drink Association (NSDA) is the trade association for America's nonalcoholic beverage industry, serving the public and its members for more than 75 years. NSDA provides a neutral forum in which members convene to discuss common issues while maintaining their tradition of spirited competition in the American marketplace. The Association also serves as liaison between the industry, government, and the public, and provides a unified voice in legislative and regulatory matters.

The National Soft Drinks Association can alert members that it has a host of soft drink related reports that analyze market sizes and trends, market segmentation, along with consumer  attitudes, standards, and purchasing habits.

http://oxygen.mintel.com/sinatra/oxygen/display/id=63264



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